During my internship with Monigle, a branding agency, I worked on a logo for a company called Tastepoint. Tastepoint is a flavor creation company, using juices direct from the source to create vibrant flavors.

I knew I wanted to draw from the “point” in their name and use that as a graphic piece in their logo. The shape I chose references orange slices, which felt apt considering the companies purpose.

The colors were meant to be vibrant, juicy and fresh, hearkening back to the companies origins.