Mock & Proper is a fictional non-alcoholic beverage company. Following the cheeky tagline, I created a logo with a vintage aesthetic, playing on the Speakeasy vibes of the 1920’s, a time full of rebellion and fun. Mock & Proper exudes a sense of guileless fun; having a delicious drink without the effects of drinking alcohol.

The font for the logo is hand drawn and comes from a vintage book of copyright free fonts. The ampersand was created using the number 3. The colors selected are playful, reminding people to not take themselves too seriously.